Monday, 6 December 2010

Key Concepts

Media languages, forms and conventions: The ways in which meanings are created/ways media texts communicate.
Institution: The organisations that create media texts.
Genre: A way of categorising texts according to share conventions.
Representation: The ways in which the world is represented to us by the media.
Audience: The people who buy/consume a media text.
Ideology: The beliefs, ideas and valve systems behind or reflected withing a media text.
Narrative: Story/Plot.

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